KUALA LUMPUR, 18 DECEMBER 2015: As a fighter jet skyrockets into the stratosphere on mobile phone screens across the nation, the Malaysian mobile gaming industry reached new heights through one of Malaysia's largest and "live" mobile game tournaments. World War III on Android phones was presented and launched on 16 June 2015 by award-winning game developer Techninier Sdn Bhd ("Techninier") in collaboration with Celcom Axiata Berhad ("Celcom"), Malaysia's leading data network provider, to a collective pool of Celcom mobile gamers.

The top 10 winners were presented with staggering prizes including a Peugeot 208 and amounting to more than RM110,000 in worth. The winners announced during the prize ceremony are as follows:

Developed by Techninier and as Celcom moves into new frontiers towards embracing digitalisation, World War III is a flashback to the retro plane shooting video arcade genre. This fast-paced mobile game saw scores of gamers compete for the top prizes through their Android smartphones using Celcom's seamless and lightning speed 4G network.

World War III is a revival of the popular 8-bit arcade plane shooting genre, where gamers have to dodge and weave their way through scrolling battle zones filled with enemy bomber planes, bullets and more airborne mayhem than they bargained for. Each increasingly challenging level features an initial period of fighting against small fighter planes and bombers before finally coming up against a 'Boss' plane at the end, all while trying to accumulate the highest score possible. In this revamp of the old arcade genre, World War III features a selection of 3 fighter jets of different trade-offs between endurance and agility. Also noteworthy is the Matrix-like gameplay feature, enabling gamers to quite literally, dodge bullets. "With the rising number of gamers subscribed on Celcom's seamless network, there is no mistaking that gaming interest in potential prize-winning tournament styled games like World War III is about to make a big debut over here," said Techninier's CEO Dato' Lion Peh.

He also added "This is just the beginning of tournament-styled mobile games for Techninier. We are pleased to bring immersive mobile gaming action to our audiences nationwide, a starting opportunity for gamers to turn game time into REAL time bounties. Our near-future plans involve a permanent mobile gaming platform that allows gamers to generate actual money through mobile gaming." Masdiana Sulaiman, Head of Brand Management - OTT of Celcom Axiata Berhad said Celcom's seamless network garnered the attention and interest of many youth today who love to play mobile-games continuously. "This is demonstrated as we award the top 10 Celcom users who participated in Techninier's android game tournament, 'World War III' using Celcom's network," she said.

"As we always place our customers' experience first, we look forward fascinating partnerships that would enable our customers to enjoy and play games to their heart's content on our widest and strongest network. Who knows what bigger prizes and exciting game tournaments are in store for Celcom customers in the near future?" she said.

"Gamers and internet users can always depend on Celcom to play games and surf the internet via our seamless and fastest network. Be sure to be on the lookout because Celcom will always continue to enhance its customers' experiences by providing various exciting content for them to enjoy on our strongest and widest network," she added.

The Malaysian games industry is currently at nascent stage with room to grow. Based on the PriceWaterHouseCoopers Global Entertainment and Media Outlook 2013-2017, Malaysia's games market was worth RM727 million in 2013 and expected to grow 20% to RM868.70 million by 2017. Based on Satista's statistic, it stated that the mobile gaming user penetration is at 19.77% for in Malaysia and is expected to hit 26.50 in 2020.

About Techninier Techninier Sdn. Bhd. (Techninier) has been at the forefront of innovation as a company which specializes in the provision of technology and content in the internet and mobile space. In tandem with technology provision, Techninier is focused in mobile social gaming and mobile social networking platform. Techninier also integrates and manages clients' and partners needs in the ICT industry.

About Celcom Celcom is Malaysia's leading data network provider, with almost 13 million customers. Established in 1988, it boasts the widest national 2G, 3G and 4G LTE networks, covering over 98% of the population. Currently the largest mobile broadband and corporate services provider, Celcom is now moving towards integrated multi-access and multimedia services, in line with evolving technologies and consumer behaviour in Malaysia. A culture that places the customer first is reflected in our award-winning customer service, products, and other corporate accolades at a regional level Celcom is part of the Axiata Group of Companies, one of the world's largest telecommunications companies, with close to 260 million customers across 9 Asian markets. For more information on Celcom, log on to http://www.celcom.com.my